The meta description and/HTML tag that you have to set for any page or post on your website. When your website shows up on the first page of the Google search results, the meta description will attract more audience to your website. It will make them click on your website link to find out more about the content.
The below points will show you the ways in which you can write a good meta description:
- Make it 155 characters only.
- Make sure it is actionable and add active voice words.
- Don’t forget to add a call-to-action
- Use focus keywords only.
- Show the specifications where possible.
- Make sure that it matches the content of the web page.
- Try to make it unique.
The general length of the meta description is about 155 characters, so try to cover all this in this word length. If you check out practically, then you will find that Google shows only 155 words as a description of the content. The other thing you have to keep in mind is to use only active words so that more people will connect with you. With the active voice, you should also add the call-to-action words. If you learn the trick to combining these two pieces of content, then you will end up writing the best meta description ever.
The next thing you have to focus on is using the main keywords so that Google will use them to improve the algorithm. Also, highlight the keyword by making it bold and making it stand out. Apart from all this, you should also experiment with different kinds and styles of meta descriptions and stick with one by seeing the algorithm.